Australia's First Pillow Recycling Program

We are proud to launch Australia's first pillow recycling program, and put an end to pillow waste.

We have always been passionate about sustainability. When we first launched #GoKindly, it was frustrating to learn that there was no program for recycling old and manky pillows. Instead, they end up in landfill.

In Australia, we send over 20 million tonnes of waste to landfill every year. We want to be part of reducing this, not contributing to it.

Our recycling program allows you to return your old #GoKindly pillow and get 15% off your next pillow purchase.

More details about the program are below.

Want to return and recycle your pillow? Click here.

PILLOW RECYCLING PROGRAM FAQs

Return your #GoKindly pillow at the end of its life and we’ll recycle it with our Australian fabric recycling program.

We recommend your #GoKindly pillows are replaced every 2 years to ensure good sleep hygiene.

To minimise waste and ensure a closed loop we've created Australia's first pillow recycling program.

The pillows are shredded and made into new yarn, so your pillow will live on in another form and not contribute to landfill.

Our Memory Foam Pillow is recycled into carpet underlay.

We've always been passionate about sustainability, closed loop processes and high quality product creation. When we founded #GoKindly we focused on creating products that had a long lifespan, were high quality (washable, well sewn, functional) and affordable.

It's a balancing act.

Before you choose to recycle your #GoKindly pillow we encourage you to re-purpose your old pillows in creative ways. For instance, use it to make cushions, pet beds, and arts and craft.

Sadly, all goods have a lifespan, and we've found it difficult to find affordable and practical recycling, and end of life programs.

Our commitment to you (and the world) is that your pillow will be recycled into new yarn, for a new life.

The market for yarn in Australia is low. We simply don’t manufacture here like the 1970’s, so no one needs to buy large volumes of yarn. The yarn from our recycled pillows are usually used in India for manufacturing of new goods and garments.

Our Memory Foam Pillow is recycled into carpet underlay.

Due to the cost of postage for returns, we need to charge a fee.

Alternatively you can drop your old pillow off to our recycling bin at our studio.