#GoKindly model

50% of our profits are donated to supporting women experiencing homelessness.  

We partner with two organisations who provide housing options to women: Juno (formerly known as WISHIN) & Women's Housing Ltd.

 JunoWomen's Housing Ltd 


These two female-centric organisations do amazing work to help vulnerable women and we are proud to have them as are our partners. They provide emergency accommodation, long-term affordable housing options and other crisis services.  You can read more about our impact here.

We are a certified by Social Traders as a Social Enterprise that exists to drive social change. 

We're motivated by making the world kinder, and by striving to be better people. We'd love you to join the #GoKindly movement and make your world kinder too.

#GoKindly Pillows

We care about sustainability, ethics and community. 

We design our goods for modern homes and modern relationships. We know the emotional labour undertaken by women is real, so we design our products to make life simpler, for example enabling your pillow to be replaced automatically on subscription.

We launched #GoKindly with our Signature Pillow, made in Melbourne Australia, ethically sourced. Our Australian made Pillow range includes Pregnancy and Boomerang pillows, Kids pillow, Low profile pillow and a Euro pillow.

All our textiles have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin.

We use hard-wearing textiles, to maximize the life of our goods and enable a cold-machine wash.

Meet the #GoKindly team


#GoKindly is a reflection of me constantly thinking ‘why is the world not kinder?’

At 19 years of age I left my family's Fundamentalist community in regional Australia.  

I was determined to build a career and support myself. A 10-year career in Corporate Finance was followed by 5 years working in commercial roles in digital and entrepreneurial businesses. 

I have a BA in Foreign Language, and a BCOM in Accounting, a CA and CPA. I sit on the board of Wellsprings for Women, a grassroots organisation supporting vulnerable women in Melbourne, Australia. ​ 

In the early years on my own, I relied on the kindness of foodbanks and charities. I vowed that if I was able to build a career, I would give back more than I took from society during those tumultuous years when I first left my community. 


After 15 years as a finance professional I wanted to create a business that was part of the solution to inequality. 

I have been lucky to call Melbourne my home for most of my life. I love Melbourne for the people, culture, sports and food. We live in the northern suburbs, surrounded by the friendliest community & kind neighbours. 

I have a passion for helping others, I believe in fairness and being kind to others. I enjoy a good laugh, and listening to Radiohead.   

I have worked in finance (please don't hold that against me), working in a diverse range of industries. I live for the day there is an emergency on the train and someone asks “is anyone here an accountant?!I”   

My favourite #GoKindly pillow is the Signature pillow. I have had back trouble for many years, and sleeping was often uncomfortable and painful.  Sourcing a quality pillow has really helped me sleep better. I sleep on two pillows and put another pillow between my knees which has also helped my back pain.  

Remember to #GoKindly in life.

Find us in the press here