About Our Goods

We care about sustainability, ethics and community. 50% of our profits are donated to supporting vulnerable women.

We design our good for modern homes and modern relationships. We know the emotional labour undertaken by women is real, so we design our products to make life simpler, for example enabling your pillow to be replaced automatically on subsscription.

Our signature product is the #Kindly adult pillow, made in Melbourne Australia, ethically sourced. We also have kids pillows, low profile pillow and a euro pillow.

We're motivated by making the world kinder, and by striving to be better people. We'd love you to join the #GoKindly movement and make your world kinder too.

All our textiles have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin.

We use hard-wearing textiles, to maximize the life of our goods and enable a cold-machine wash.